Background & Context

The all-in-one device featured an 18.5-inch touchscreen display in a single piece of molded plastic with an elegant stand. Priced at ₹19,999 (approximately $400 USD at the time), the Dreamscreen 400 removed traditional barriers to computing through deliberate design choices.

Unlike conventional computers, the system ran a heavily modified Linux distribution that eliminated familiar elements like taskbars and start buttons. The team replaced these with an intuitive interface available in both English and Hindi, complemented by video tutorials that guided users through every aspect of setup and operation.

The Dreamscreen 400 balanced minimal hardware requirements with culturally relevant features. The system came preloaded with popular Bollywood movies, educational content, and services like "Live Darshan" for virtual temple visits. Users could pay bills, book tickets, and access other services within this simplified ecosystem.

The product successfully achieved its objective of introducing computing to new segments of the Indian population through its approachable design, affordable price point, and culturally relevant content—demonstrating how thoughtful constraints can drive innovation that opens technology to broader audiences.

Client: HP | Year: 2012 | Services: Product Concept, Design, Prototype Development, Field Trials, Channel Trials, Production