For three decades, Phil McKinney has quietly helped organizations transform seemingly impossible challenges into tangible realities. Not through magic formulas or motivational pep talks, but through a methodical process refined in the trenches of corporate R&D, government initiatives, and startup acceleration.

The Innovators Studio is both a physical space and a practice—a collaborative environment where people come together to experience and master the art of innovation. Here, a way of seeing and acting reveals opportunities hiding in plain sight. Our five-part methodology creates a path anyone can follow:

• Discover: Question assumptions to reveal what others miss

• Design: Connect unexpected dots to form compelling possibilities

• Develop: Test and refine ideas before investing deeply

• Deliver: Navigate inevitable obstacles between concept and reality

• Diffuse: Spread these practices throughout your world

This isn't about occasional flashes of insight. It's about developing the muscle memory for creating value repeatedly and reliably.

Innovation has been mystified and mythologized for too long. We've seen firsthand how ordinary people create extraordinary results when given the right tools and environment. The patterns are learnable. The process is replicable. The results are transformative.

Those who walk through our doors make one promise: to pass on what they learn. This democratizes innovation beyond elite circles and privileged institutions. Knowledge flows outward—from our studio to your organization, from your team to your community, creating waves of capability that reach places we never could alone.

Curious about how this process unfolds? Explore our project portfolio or join the community on Substack that's demystifying innovation one challenge at a time.